gelandangan: Zerostate - emotional intelligence on the block.

ZeroState: what is it and what is it for?

ZeroState is the first of its kind services, the technical basis of its work is the growing popularity of emotional intelligence. For what use? First of all, for effective and profitable purchasing power management. Unlike services that set the same goals, the app does not use mathematical or functional, that is, the moral component, which has repeatedly proved its effectiveness. The desired level of loyalty and interest is achieved at the expense of emotion, which, if not simple, is quite realistic, and this is also evident in practice.

The philosophy of such advertising is simple: to make users think about brands, products, services - the means to stimulate purchasing power. The most remarkable example of the voiceless influence that anyone can see in the advertising company set up for a target audience in the sunrise country. Often, he does not offer any Central Asian representation any information about the product or brand, only showing his own logo or product, without a clear motivational background.

What's the point? First of all, it is forcing consumers not only to know about the product, but also to think about it. It works like this: using a simple lever of emotional influence, the advertiser creates a stable emotional chain, the linkage is bright goods and feelings: friendship, patriotism, in fact - whatever. This is how relationships with any product are called. The effectiveness of this scheme is based on new things and, to a greater extent, on the ultimate simplicity.

Pay attention to what's already there, be classic advertising world, company. "Tefal cares about you", "Loreal" is unshakable with respect to the beauty we each deserve. Do you still think that you came to this conclusion on your own? No, on the basis of this perception there are many bricks, made by the sharks of the world of advertising technology.

If the advertising company can provoke the interest and emotion of the target audience, then there is no reason to doubt that the lion's share of these people will become regular customers, consumers of advertised merchandise.

What is the role of the application in the context of the scheme being considered? Here everything is simple enough. This app accumulates emotions and enables them to share, build rankings, use it to gain knowledge about the product or service, and also produce it! Yes, you are not wrong, ZeroState is also a platform to earn revenue.

Let's summarize: the application under consideration is a new step in the advertising business world. The creator becomes an innovator and develops a unique scheme, successfully implements it effectively, throws it into a sea of advertising projects and forces it to survive there. Expected or not, but the scheme examined proves its effectiveness, near absolute. Affecting the representative emotions of the target audience, this game in association brings benefits, demonstrates effectiveness, that magically settle in the environment with minimal cost and simplicity.

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